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Brief: |
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Development of a communication strategy for the
Akademie der Saarwirtschaft (the Saar Business Academy) and
a target-oriented campaign to attract new students. |
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Strategy and implementation: |
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Two communications strategies, differentiated
by target group:
1. Potential students (youth audience): posters on buses and
trains, flyers, free postcards.
2. Organisations and general public: website, information brochure,
newsletter |
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