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Brief: |
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Consultancy work on the international market
launch of innovative tailoring software for outerwear, pattern24.
Establishment of a corporate design including implementation
in the form of customised business stationery and website.
Development of initial, high-impact cold-calling protocols.
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Strategy and implementation: |
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Targeted mailing to selected decision-makers
with the offer “Now you can offer tailor-made clothes
at off-the-peg prices! Capitalise on the market potential and
build your image as a Master Tailor”. A high quality
gift set with fine tailoring tools inside was a well received
entry offering in the first contact phase. |
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