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Brief: |
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Development of a marketing- and communication
strategy for EFBe Prüftechnik, Germany’s leading
test laboratory for cycle component quality and safety.
With
more than a decade of experience in testing services and test
machine development, EFBe has set and improved international
standards. |
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Strategy and implementation: |
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Concepts for all communication activities were
developed in a strategy and corporate design workshop and a
clear briefing for the corporate design was generated.
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first outcomes were company stationery, a certification system
and the website. In parallel with this, a regular press and
B-to-B newsletter in German and English was established. |
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