Brief:  
  Development of an information and marketing campaign across the Saarland region about the work, objectives and achievements of the charity “Vis à Vis e.V. – Town and Country: Neighbours for the future”.  
     
  Strategy and implementation:  
  Towns and their inhabitants were the focus of the communication activities – a Citylight poster, billboard displays and free postcards – with the self-confident slogan “Saarländlich – endlich wird’s ländlich” (approximately translated, “Putting the ‘Land’ back into Saarland”). In addition, street signs were changed to a new style. These highly visible campaign activities both irritated and brought a smile to viewers, and made it very clear that the country had come to town – with all the best that it had to offer.