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Brief: |
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Development of an information and marketing campaign
across the Saarland region about the work, objectives and achievements
of the charity “Vis à Vis e.V. – Town and
Country: Neighbours for the future”. |
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Strategy and implementation: |
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Towns and their inhabitants were the focus of
the communication activities – a Citylight poster, billboard
displays and free postcards – with the self-confident slogan “Saarländlich – endlich
wird’s ländlich” (approximately translated, “Putting
the ‘Land’ back into Saarland”). In addition,
street signs were changed to a new style. These highly visible
campaign activities both irritated and brought a smile to viewers,
and made it very clear that the country had come to town – with
all the best that it had to offer. |
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